“In this podcast, members of the IRI UK Analytics team introduce you to Business Value Drivers, the latest analytics innovation powered by IRI Liquid Data.Business Value Drivers combines the power of econometric modelling with weekly sales data

IRI Talks...with Angelo Massaro, MD IRI Italy

Nov 6th, 2020 37m 11s

In this episode, we talk to Angelo Massaro about the evolving Italian FMCG market. Italy experienced the severe impact of Covid-19 earlier than most in EU and there are firm signs that some of the resulting shopping behaviours are likely to sta

IRI Talks...with Christoph Knoke, MD IRI Germany

Oct 19th, 2020 32m 33s

In this episode, we take a look at the German FMCG market. The German market is typically very price sensitive and dominated by discount retailers. Does that change the way in which retailers and brand owners are adapting to the current situati

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