Today's episode covers; how to approach writing a blog post so that it hits the mark with your audience every time; the best way to beat an algorithm; the importance of knowing your data and analytics; and the freedom you find as a blogger when you start to make decisions based on the right set of numbers. 

Here's the article we reference about testing the IG algorithm.

Plus - we tee up the 6to6 SUMMIT and drop some serious hints about what the day is going to look like. Make sure you pick up your ticket at www.storyhouseco.com before November 7th, 2018.