In this final Inbound Speaks of INBOUND 2020, I sit down and chat with Sydni Craig-Hart about her INBOUND 2020 session on "Know Your Multicultural Audiences. Use Customer-Centric Content to Deepen Loyalty and Expand Market Share"

She shares who should be in the room and why. A couple of unknown facts about herself and what makes her a thought leader on this topic as well as, a tip, myth, and hurdle, along the way.

Know Your Multicultural Audiences. Use Customer-Centric Content to Deepen Loyalty and Expand Market Share

It’s the topic that you and your team talk about quarter after quarter. It’s the question senior executives are asking. It’s the marketing challenge (and opportunity) that’s not going away.

“How can we better serve multicultural audiences — while also growing market share in this multi-billion-dollar-and-growing market segment?

Your audience isn’t homogeneous and one-size-fits-all marketing messages simply don't work. What's a busy content marketer to do when you're trying to craft campaigns that engage the masses but still feel personal, and you've got limited time frames and budgets to work with? The answer is simple - model what’s already working!