Episode from the podcastIndie Author Weekly

078: Book launch recap, part 2: paid ads & book sales results

Released Tuesday, 22nd September 2020
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Today on Indie Author Weekly, I want to continue with our book launch recap of Her Bad Idea. Last week, I shared with you about the organic book marketing that I did for the book launch, and my experience with the book blogging community and the advance readers who helped me promote this book. You can tune into Episode 77 to get the inside scoop on all of that. 

Okay! So today, we’re on to Part 2 of the book launch recap for Her Bad Idea. The release day was August 25, so I consider the book launch to be a two-week period. In this episode, I want to share with you the money side of things with this book launch: which paid promotions were worth it, and which weren’t, plus how many book sales I actually made, and how much money I made from my romcoms during the two-week book launch period for Her Bad Idea.

I wanted to experiment with different combinations of promos… I figured that doing a blitz of multiple different promotional methods would give that extra boost and that punch you need to hit the bestseller list. It’s a multipronged approach! So that was my mindset behind buying a bunch of promos.

If you want to learn more about strategically planning ahead, then check out my signature program, Productivity Powerhouse, to get my best tips for doing just that. Visit SaganMorrow.com/powerhouse

TUNE IN to this episode of Indie Author Weekly to learn all about paid advertisements for book marketing and my book launch results... 

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Indie Author Weekly shares the behind-the-scenes journey of writing and publishing books as a self-published authorpreneur. Each episode includes personal stories of what works—and what doesn’t—as a new author, plus tips on everything from book marketing to outlining chapters to managing perfectionism to finding writing inspiration and more! You’ll learn practical tips and ideas for getting started with your own writer journey. This indie author podcast can be enjoyed by new and aspiring authors who want to learn more about self-publishing (plus tips and tools for writing and editing your own work), as well as curious bookworms who are interested in getting a peek behind the curtain of a writer’s life. RECOMMENDED STARTING POINT: "Ep 50: What made me start writing the Polyamorous Passions series" and "Ep 53: Top 5 episodes from the first year of podcasting on Indie Author Weekly (and why I started this podcast)".Indie Author Weekly is hosted by Sagan Morrow, a Winnipeg-based writer with more than a decade of experience as a small business owner. Sagan has worked as a blogger and freelance copywriter and editor since 2008. In 2016, she began teaching other freelancers how to improve productivity and time management through her online courses. Sagan has published several business books in addition to her work as a romance novelist. She published her first work of fiction in 2018. The first 12 episodes of this podcast were originally published on a “secret” platform only for email subscribers, but you can tune into all of those original episodes right here. Access bonus materials to go along with the Indie Author Weekly podcast (including cheatsheets and spreadsheets relevant to the episode topics), plus full episode transcripts, sample chapters of her novels, and additional resources, at SaganMorrow.com/secretpodcast. Learn more about Sagan’s published works and upcoming novels at SaganMorrow.com/books. Connect with Sagan on Twitter & Instagram: @Saganlives

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36m 42s
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