Ian Farrar LIVE streamed a conversation from the UK with LA based Barney Waters.

Barney is the President of K-Swiss, the American athletic shoe brand based in downtown Los Angeles.

The interview discussed;-

• Offers as a result of the decline in retail during Covid-19
• Seasonal stock
• Barneys carer path
• Changes of ownership
• Sporting brand ambassadors
• Dominance and the need for a niche
• Youth idols, musicians and rappers
• Focussing on the entrepreneur
• Workplace outfits
• Company transparency
• Connecting with customers
• Personalising your brand
• What do you look for in an employee
• The number one thing you do for a great culture
• Mentorship
• Overly Communicating
• Kenny powers viral campaign
• What makes a successful marketing campaign strategy
• How to target a heritage brand
• Entrepreneurship is a mindset
• Company Book Club
• Female Entrepreneurs
• Leaving your competitors size against them… the Judo Principle

The original video can be watched again on the respective social media platforms.

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