Martel provides custom printer solutions to equipment manufacturers and system integrators.
They recently embarked on an innovation journey and after a fantastic team effort VIDA 4.0 was borne.
VIDA 4.0 is every equipment manufacturer's dream; it allows them to be able to add additional features to their devices without the huge product re-design and development costs.
Ian and Keith discuss:
- The need for innovation
- What can happen if you stand still
- Providing time & space for innovation to flourish
- Creating a supportive culture
- Collaborating with industry experts & external suppliers
Show Sponsors:- Far North Sales & Marketing
Far North Sales
& Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.