If you want to scale your business, your customers need to be profitable. So doing favours for clients because you like them or because they won't leave you alone will quickly fill your day with seemingly quick 5-minute jobs. But these stack up and before you know it - you're losing money. In this episode James explains why you need to make sure all your customers are profitable, how to have difficult conversations with them when you need to and - if it comes to it - how to fire them.