Influencer Marketing and the Incorporation of Behavioral Economics (EP.01)
Released Thursday, 19th October 2017
Good episode? Give it some love!
Influencer Marketing and the Incorporation of Behavioral Economics (EP.01)
Influencer Marketing and the Incorporation of Behavioral Economics (EP.01)
Thursday, 19th October 2017
Good episode? Give it some love!
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In this episode Julius CEO Mark Gerson and Tara Marsh from Wunderman discuss the origins of influencer marketing, tactics involving behavioral economics, and the importance of trusting content creators to do a brand justice in an influencer campaign.
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Influencer Marketing Unleashed
Influencer Marketing Unleashed is a weekly podcast hosted by Julius CEO Mark Gerson, with insight from top brand and agency executives, thought leaders in influencer marketing and the influencers themselves. We provide exclusive interviews discussing the rapidly growing industry, best practices from the trade and what you can expect to see in the future.Join Podchaser to...
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