Print is dead… Or is it? Today’s guest, Ryan Cote challenges the conventions of the modern world. He and his team at Ballantine are all about making outstanding marketing that influences buyers. Crushing the current stigma surrounding print marketing and direct mail, Ryan’s created some mighty powerful and profitable campaigns for his clients. If I know one thing, it’s that unlimited power and riches come to those who are “Persuasive in Print.” Ryan has a lot of golden nuggets to aid in this pursuit. Let’s get started with this episode of Influencer Networking Secrets!

• WHY Direct Mail still works and HOW to make it work for your business
• The INNER WORKINGS of nonprofits, retailers and travel and hospitality and why Direct Mail is a good fit
• THE GREAT DEBATE: Print vs. Digital
• The THOUGHT PROCESS needed to communicate effectively and spur your audience to take action
• PROS and CONS to consider when thinking of running a print campaign

Resources

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Ballantine

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