Several years ago a competitor of Benco Dental began to disrupt the market with their introduction of a digital dentistry solution. When the innovation first came to market the execution didn’t quite live up to the hype and promise of the vision. So, Benco ignored the innovation and pretended that it would go away. It […]The post How To Innovate When You re Being Disrupted To Become The Disrupter appeared first on Dirk Beveridge.