The numbers themselves stand out as a cause for concern. 91% of NAED membership believe there is a need for manufacturers and distributors to reimagine how they can better work together and more collaboratively to develop deeper meaning value propositions for the markets, businesses, and individuals they serve.

For those of you who attended the education sessions at the recent NAED region conferences, you know about the groundbreaking research NAED and Dirk Beveridge just wrapped up. Beveridge, the founder of UnleashWD, presented the findings in front of full rooms of conference attendees. They overwhelmingly enjoyed the presentation, and now believe they need to work on strengthening their partnerships in this supply chain.

Over the next five weeks, Innovate For The Future will feature the results of this landmark research.  To set the stage this first bonus episode features a discussion between Dirk, NAED Research and Development Manager Erika TenEyck and Linda Thurman, NAED s Director of Marketing & Communication.  We explore the research findings, why the research is going to take the conversation into the stratosphere, and what you can expect to learn in each of the five episodes that follow.

Reimagining Distributor – Manufacturer Relationships episodes:

The Numbers Tell the Story

Learn more about the study s objectives and how distributors and manufacturers first responded to the idea of reimagining partnerships in the age of rapid innovation.

Attacking The Issue of Trust

Lack of trust was cited as the #1 issue preventing reimagined channel partnerships. How do individuals, companies, and the industry move past it? The second report in the series focuses on why the lack of trust persists and different tactics to address it.

A Call To Reimagine Partnerships

Challenging the status quo is an exciting time to reinvent how things are done, but disruptive technologies and trends can be viewed as detractors to move forward. The third report in the series takes a closer look at those issues outside the industry that impact business and business relationships.

Nine Big Questions

The fourth report takes the discussion of reimagining partnerships back to the distributor and manufacturer and presents nine questions to consider as you forge a new status quo for successful business.

Cisco s Strategic Framework

The fifth and final report in the series is a case study on Cisco and how they implemented a new strategic framework with their partners to cultivate deeper, more collaborative interactions. While there are defined processes and stages of growth, each strategic plan is customized to champion their partner s strengths and place the customer at the center of the partnership.

Show Notes

National Association of Electrical Distributors

Reimagine Distributor – Manufacturer Relationships report homepage

Dirk Beveridge Speaking

UnleashWD Innovation Summit

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