Last week we observed that 91% of distributors and manufacturers believe there is a need to reimagine how they can work together better and more collaboratively to develop deeper meaning value propositions for the markets, businesses, and individuals they serve.

If such an overwhelming population desires deeper partnering, what are the primary challenges that prevented this desired outcome? After all, if both manufacturers and distributors seek to work together in a more meaningful way, what is preventing them from doing so?

To get to the root of the issues, our survey asked What are the top three challenges that prevent deep partnering and collaboration between manufacturers and distributors?

There was no shortage of responses or opinions. These ranged from the self-re flective to the damning and matter-of-fact to the emotional. In this episode we explore each of these opinions …

BUT one primary obstacle to deeper partnering surfaced above all others:

LACK OF TRUST.

In this episode we look at the research that led to a formula that contributes to this lack of trust between distributor and manufacturer:

Current Mindsets

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Current Models

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Current Methods

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Lack of Trust

Show Notes

National Association of Electrical Distributors

Reimagine Distributor – Manufacturer Relationships report homepage

Dirk Beveridge Speaking

UnleashWD Innovation Summit

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