Steve Riddell is the Chief Sales Officer – Telesales with Sprint. In this episode we explore Steve s insights regarding the third component part of The Innovative Distributor – value proposition. Now I got to tell you, what you and I know after listening to Innovate for the Future is that it’s compelling value propositions that […] The post Why Innovators Don’t Need To Compete On Price With Steve Riddell appeared first on Dirk Beveridge.
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