The Innovation in Business podcast was born to rewire how SME leaders think about innovation. Through the podcast we explore how even smaller innovations in products or processes and changes in mindset can have a big impact on customers, growing your business. The purpose of the show is to inspire entrepreneurs and small to medium-size business leaders to connect with their customers more closely and drive innovation. Over the last decade, I have worked across a variety of different industries and seen the good, the bad and the down-right ugly when it comes to product innovation. I have worked in multiple innovation teams at big companies, including a tech giant seen as some of the world’s most innovative companies. Many people see innovation as something big and scary, something that nobody has ever seen before, however, in my experience it is the smaller things, the little innovations that make your customer’s lives just 1% better. Through this podcast, I want to inspire people with the belief that everyone has the capability to do something innovative in business. All you need to get started is the right mindset and a process to channel your creativity.