After 54 episodes I can honestly say I’ve learned something from each guest. Today's guest, John Espirian, is as high up on the list in terms of valuable insights shared. My insight meter is broken but nearly everything he says packs an insight punch.His book is called Content DNA, but it is about much more than content. It is about creating an identity…we hear the word brand thrown around all the time. His brand is his promise. And on this episode, we explore what that means:

How to create a memorable tagline or band message - hint: think musically

Building blocks of his Content DNA

Using a manifesto to set expectations

How to create a newsletter with double the average open rate

Tips for creating content

Number one secret for great copywriting

John's Website:https://espirian.co.uk

Check-out John's LinkedIn Loser video series:https://espirian.co.uk/linkedin-loser/

Get your copy of his book, Content DNA here:https://espirian.co.uk/book/

Links and Resources

15:47 Content DNA: Using consistency and congruence to be the same shape everywhere42:37 Coschedule headline analyzer tool42:40 Sharethrough headline analyzer toolSocial Media:Linkedin: John EspirianTwitter: espirian

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