Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir invests in habit-forming products that improve users’ lives. Some of his past investments include Eventbrite, Canva and Wise App.

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and most recently, Indistractable: How to Control Your Attention and Choose Your Life.

He joins Amrit on the podcast to teach you how to create lasting behavioural changes that will increase your focus and make you indestructible.

TUNE IN

01:35 - What is Nir’s obsession with human attention?

03:19 - Why is what we pay attention to so important?

08:13 - What is the root cause of dis-traction?

16:14 - If you want to grow in this space get comfortable with being dissatisfied

20:30 - How do we deal with the thoughts, beliefs & urges that make us distractible?

37:51 - What to use instead of a to do list

44:51 - How and why to time block your life domains i.e. self, relationships, work

50:12 - Commit to focusing on one task at a time / a morning ritual

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