Episode 437: Leveraging Email Personalization to Exceed Customer Expectations with George Kapernaros of the YOCTO Agency
Released Tuesday, 24th January 2023
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Episode 437: Leveraging Email Personalization to Exceed Customer Expectations with George Kapernaros of the YOCTO Agency
Episode 437: Leveraging Email Personalization to Exceed Customer Expectations with George Kapernaros of the YOCTO Agency
Tuesday, 24th January 2023
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StrategyCast
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.Join Podchaser to...
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