Brian Massey
Intended ConsequencesClaimedEpisodes
Episodes of Intended Consequences
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Jason Fisher is a search engine optimizer who understands the value of having pages that convert well. He takes us through his strategy of bringing qualified search visitors to our site and then turning them into leads, sales, and revenue.
What would it look like if you could give your digital brand a human voice? On today’s Intended Consequences, we brought in Rob Walch, VP of Podcaster Relations at Libsyn, the world’s leading podcast hosting site. Rob was one of the earliest po
Sales is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy James, CEO and founder of Speak2Leads, an automated lead response and follow-up to
After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email. Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting anot
Erin Collis, Marketing and Communications Manager at Corradi USA, has a lot on her plate (as we suspect you probably do as well). Most marketers are holding dozens of ideas in their minds, many of which are in opposition, and then these poor s
People like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space. Carman Pirie (@pirie) is the co-founder of Kula Partners, a
Lance Loveday (@loveday) is the founder and CEO of Closed Loop, a digital advertising agency that specializes in paid media management. As an optimizer by nature, digital marketing comes naturally to Lance. He’s analytical but also creative -
Chris Mercer (@merecertweets) aka ‘Mercer’ is not only good at analytics, but he's also good at teaching analytics. That's what he spends his days doing as the Co-Founder of Measurement Marketing.io. Chris and his team help people like you dis
“The best way to really learn something is to teach it to someone else." In this episode of Intended Consequences, we’re talking to BJ Fogg, PhD, author and founder of the Behavior Design Lab at Stanford University. His new book, "Tiny Habits,
We're told terrifying things: that people have the attention span of a goldfish, that Millennials don't read, that we only have 8 seconds to make our point. No wonder we're confused about how to communicate through copy. However, the words we u
"CMOs are abdicating their strategic position in their businesses." Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said the above statement that stopped me in my t
There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causi
On this episode of Intended Consequences, host Brian Massey is pulling in Joel Harvey - Chief Operating Officer at Conversion Sciences - and they’re talking website redesigns. In this episode, the duo is going to tell you something that may s
If you’re a designer, eventually your designs will be evaluated by neophytes. Whether you’re part of an in-house team or work for an agency, your best work is going to be scrutinized by company executives who never spent a day studying design o
If you’re designing for the web, you’re in a wide-open space of possibilities. These seemingly endless options can produce anxiety and hinder your design efforts, as every unknown feels dangerous. What if integrating data into your designs is
When you’re attempting to persuade, do you emphasize the positive aspects of your offering or the potential loss of not taking action? This negotiation concept is called “prospect theory,” and today’s guest is an expert. Literally. Calum Coburn
Sales is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy James, CEO and founder of Speak2Leads, an automated lead response and follow-up to
What would it look like if you could give your digital brand a human voice? On today’s Intended Consequences, we brought in Rob Walch, VP of Podcaster Relations at Libsyn, the world’s leading podcast hosting site. Rob was one of the earliest po
In this episode of Intended Consequences, we’re bringing you a direct competitor of Conversion Sciences. Why? Because you need a second opinion, and we’d rather you find it here than on your own. So we’ve brought in Jon McDonald, the founder an
Listen in to Part 2 of Brian Massey’s conversation with Tara Hunt, CEO of Truly., as they continue to discuss the Cluetrain Manifesto. You can check out Part 1 by dialing back one episode in this feed or visit intendedconsequencespodcast.com fo
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Contrarians are very important during times of change. They're often one step ahead of the herd. Are you a marketing contrarian? Here's a quick te
Contrarians. They're trouble. At least they're trouble in structured organizations. They are the "But maybes" in your "Of courses!” They come up with the exceptions to your rules. It's hard for businesses to find a place for contrarians. But, w
“The best way to really learn something is to teach it to someone else." In this episode of Intended Consequences, we’re talking to BJ Fogg, PhD, author and founder of the Behavior Design Lab at Stanford University. His new book, "Tiny Habits,
After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email. Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting anot
"CMOs are abdicating their strategic position in their businesses." Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said the above statement that stopped me in my t
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