When Ben was younger he always had a creative side to him. He also always thought of ways to make money from this creative side of his. In elementary school, he drew comics books with the idea of selling them to friends. This mindset carried over into high school where he and his locker partner sold food, drinks and candy out of their locker. They happen to be business partners today in his local brick and mortar business. Ben later went on to work for a family that owned 5 branches of the Tim Hortons Canadian restaurant chain. 

He handled the equipment maintenance for the chains.

He soon realised this wasn’t his dream knowing he always wanted to get involved in education and be an academic. After deciding NOT to pursue a PhD, he chose to do something that will utilise all the skills he had picked up from university. 

Today, we find out what got Ben into Facebook ads, How he went from an employee to decide I’m going to start a local business.