I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the MW Student Series series.

Across these 4 episodes exploring the personal and professional experiences of four current MW students, with the aim to shine a light on the varied roles each has within the wine industry. In each episode we’ll also be tasting a selection of wines that have a special significance to each of them.

We close out the series in the company of Wine Marketing Strategist Florencia Gomez 

London-based Florencia hails from Argentina, has over 12 years of experience at all stages of the wine supply chain, and is currently a stage 2 MW candidate.

She holds a winemaking degree has made wine in Argentina, the US, France, and Croatia. Subsequently working as an Export Manager at Argenina’s Grupo Peñaflor, Since 2019 Florencia has been a consultant, using her experience to rethink wine communications from a holistic perspective. Working as a brand ambassador, content creator and communication strategist.

We taste three Argentinian wines, a Chardonnay from Buenos Aires, a criolla and a cabernet franc both Salta in the North. Florencia knowing each of the wineries intimately from her time at Grupo Peñaflor.

Intro

Origin Story

Argentinian wine culture

Flor’s consultancy

Argentinian Wine overview

Costa Y Pampa Chardonnay

Valle Esteco Criolla

Cabernet Franc

Future Wine Trends

Master of Wine Programme

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Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]

GUEST CONTACT: Florencia Gomez, Wine Marketing Strategist

https://www.flor-gomez.com/

https://www.instagram.com/wine.flor/

WINERY CONTACT: 

Wine 1: https://www.grupopenaflor.com.ar/en/wineries-trapiche

Wines 2, 3: https://www.elesteco.com.ar/en/home-2/

Date recorded: 30 Nov 2021

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CONTACT ME:

Email: [email protected]

 

Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable

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Clubhouse: https://www.interpretingwine.com/clubhouse

Youtube: www.interpretingwine.com/youtube

 

MW Student Series SERIES DIRECT LINK

Melissa Worrall www.interpretingwine.com/463

Victoria Daskal www.interpretingwine.com/464

Luke Harbor www.interpretingwine.com/473

Florencia Gomez www.interpretingwine.com/474