Alan provides a new Thursday Thought episode.

Inventors love to talk all about their inventions, including minutiae. This is, the "what" of their product.

Marketers want to learn first about the "why." Why is the product unique and better than others?

Alan shares how you can amplify your marketing pitch in this episode.

Be sure to subscribe to the podcast on Apple Podcasts or wherever you get your podcasts, so you won't miss a single episode.

Website: www.alanbeckley.com