Prof. Robert H. Frank of Cornell University joins to discuss his contribution to the field of behavioural economics. We delve into the economic consequences of 'keeping up with the Joneses' (aka 'positional externalities'); how peer pressure can help solve climate change and help in the fight against COVID19, and the strategic role of emotions.

I would recommend Prof. Frank’s book ‘Under the influence’ which covers a lot of his writing on ‘putting peer pressure to work':.https://www.amazon.co.uk/Under-Influence-Robert-H-Frank/dp/0691193088/

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I hope you enjoy the episode!

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