IT Rockstars

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John Watkins of inRsite IT Solutions was taken on to help move the business from a 3 retail (break fix model) to pure MSP. This included closing 3 retails stores. We learn what lessons John experienced in this process.
We speak with Kyle on a range of topics - including how he had to learn to be truthful with himself and his business.
Aberdeen City Council's website was hacked a the start of the year. In this video we discuss what lessons can be learned from the hack and how you can better protect your business.
Want more IT sales? Read this book: http://bearattackseo.com/
Jamie Warner of Invarosoft speaks to us about his "support panel app" that makes his managed services far more sticky than yours.
In this video, I outline the best way to calculate a marketing budget for your MSP/IT business. It comes downs to working out the average value of a client contract and also the conversion/close rate of qualified leads that turn into sales. With these two figures, you can get an idea of what a qualified lead is worth to your business. For the example in the video we assume the average contract value is $36,000 over 3 years. Our conversion rate for closing leads is 33%. If we take 36000x0.33 we get a figure of almost $12,000. That is how much a qualified lead is worth to your business. With this figure in mind, we can then decide on what our marketing budget should be.
The IT sales matrix, selling to your existing customers. A simple hack that you can do in your technology business.
Do you run a technology business? In this video, we give an overview of how to utilise LinkedIn to market your managed IT service business.
Did you know selling IT services can be difficult? Did you know that I know you know that? That's because I've connected with the you. You happen to be my ideal customer. You can connect with your ideal customer if you learn the whole formula at www.itrockstars.co.uk #ITsalesonline #rainingMSPcontracts
visit www.laptop-repair.org.uk for more videos
1) Build (target and connect with the right audience) 2) Educate (build a relationship by helping) 3) Capture (take the sales process offline, pick up the phone) www.itrockstars.co.uk
In this week's Friday show we go into a practical example of how non-profit's and charities (AKA the 3rd sector) can use the Google Adwords grant to help raise awareness of their cause. It's also ideal for helping promote local events as the AdWords system can be highly targeted to specific regions/geographies.
The first step is always the hardest! If you are marketing your IT business online, how exactly do you go about bringing it offline and making an appointment? Turns out it's really easy! Find out more at www.itrockstars.co.uk #ITmarketing #Technologymarketing #itrockstars
Sign up to the VIP email http://www.itrockstars.co.uk/localseo Video above we discuss how to setup a local click to call campaign. This is very basic setup and does not include running the campaign but it's a good start.
Scott Millar of IT Rockstars Aberdeen shows us why the Cisco Meraki MR18 is the best wifi device for small to medium sized businesses. In the video he demos how to use the MR18 for your business including how to setup the device to limit wifi bandwidth. In addition to this he also demonstrates how the device can be integrated with your business favcebook page. This is an awesome selling point and should not be missed. Like this video then hit subscribe and check out https://www.itrockstars.co.uk
In this webinar, we cover the mysterious art of selling your IT business. With Daneil Welling.
Educate them on your services by providing helpful content. It's that simple. Before you can do that you need to start building your online audience. Here's how I do it on LinkedIn.
Nigel Moore who runs The Tech Tribe speaks to us about how so many IT businesses don't charge their clients enough money. We discuss some great tips on how to increase pricing.
1) Build (target and connect with the right audience) 2) Educate (build a relationship by helping) 3) Capture (take the sales process offline, pick up the phone) www.itrockstars.co.uk
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Podcast Details

Started
Dec 7th, 2010
Latest Episode
Jan 30th, 2020
Release Period
Daily
No. of Episodes
200
Avg. Episode Length
17 minutes
Explicit
No

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