Episode from the podcastIt's New Orleans: Out to Lunch

Go For It! - Out to Lunch - It's New Orleans

Released Thursday, 12th June 2014
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Common sense is difficult to define. In business, people with unique and quirky ideas can run into a lot of negativity based on common sense. A few years ago it was the stupid idea of putting a camera in a phone. Common sense said it would never work people who want to make a phone call don't want to buy a camera. Then there was the idiot idea of fancy coffee. Who's going to pay 5 for something with a stupid name like Frappucino How about the guys who decided that, at a time when newspapers are going under all over the country when New Orleans one remaining paper couldn't get enough advertising to sustain itself they're going to launch a brand new daily newspaper in New Orleans. That newspaper is The Advocate. Its editor, Peter Kovacs, who was canned by the Times Picayune in its realignment, is Peter s guest on this episode of Out to Lunch. Opening a business is unimaginably difficult. Most people do it once, maybe twice, in a lifetime. Colin Grussing is doing it once a week. Colin's company, 52 Businesses, is launching a new business every week for a year. Common sense has got to tell you, that's crazy. Right Like the Frappucino. Colin Grussing, Peter Kovacs and Peter Ricchiuti talk about what s smart, what s crazy, when to fold and when to Go For It

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