Thank you for joining us once again, today Lisa Williams talks with Kevin Joseph, of OKJ Consulting. Kevin is an expert when it comes to paid ads, analytics, and helping entrepreneurs increase their revenue. He gives us the low down on paid advertising in this episode, so make sure you pay attention! A ton of great knowledge is shared! 

Key Takeaways

• Before paying for ads, make sure you have a good offer
• Don’t start running ads right away, wait until you have a budget for it
• Having a higher budget, at least initially, helps to ensure the right people are seeing your ad while Facebook is working out the algorithm
• Make sure your focus is on your target audience, not necessarily your product
• You want to cater to the section of your audience that is most likely to BUY
• How should you use retargeting ads?
• Once you figure out what problem you can solve, then you can figure out what people would need it
• How to know when it’s time to outsource
• What is a “CMO in a Box”?

Where to find Kevin: 

Website

LinkedIn

Instagram