It’s When Not If is the podcast for strategic crisis management for the 21st century. The world is a volatile place and we are all connected. We can no longer hope that a crisis will blow over without doing substantial damage. In a world of 24/7 news cycles, based on 140 character tweets and social media, if we are not prepared we are doomed to failure. Financial position and reputation are all at risk.

In this podcast series, your host Tom Chiginsky, a veteran of over 50 large scale crisis simulations for the Fortune 500 and NGO’s, defines what it means to be prepared today. He will analyses past crises, current crises and talk over the lessons we should all learn. Organizations must all be on the same page, from the “board room to the lunch room” and understand the risks of being unprepared.