Occasionally I'm going to pepper in an interview or two with fellow authors, influencers, opinion leaders, subject matter experts (you get the drift) and so in this episode, I am pleased to share my conversation with a real life marketer and business leader, Chris Burggraeve. Chris was the global CMO of ABInBev when I met him and over the course of several years, we had the pleasure of working together.
He's now a consultant, VC, educator, speculator, all around entrepreneur and now...author.
He's written a book called "Marketing is Finance is Business: How CMO, CFO and CEO cocreate iconic brands with sustainable pricing power in the new Galactic Age." It's a mouthful but that's intentional. This guy knows what he's talking about. He doesn't just talk. He's walked the talk and ultimately, brings a unique perspective you're not going to see/hear every day (or any day)
So give it a listen and enjoy.
More importantly, you can buy the book here. There's a textbook version. A kindle version. And coming soon, the Galactic version (hardcover). Love it.
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