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Joseph Jaffe
Jaffe JuiceEpisodes
Joseph Jaffe
Jaffe Juice
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I recently sat down with David Berkowitz AKA @seriamarketer. David has set up a Serial Marketers Slack Channel - you can request access here. I was the first of his Zoom video interviews in collaboration with the community talking about...
Congrats to Leigh Durst on publishing her first book!!! In this episode, Leigh and I sit down and discuss SxSW, similarities between Built to Suck and Walk, Climb, Or Fly and Spirit Animals. Buy the book here. You can become...
In this episode, I respond to David Hachez's question about employees v customer prioritization. I also discuss Delta and Diet Coke's recent "creepy" kerfuffle inviting customers to hit on their "plane crush." Ewwwww. You can become a part of t
A Rant of the Week dedicated to the now infamous Fyre Festival that is doing its rounds on Netflix and Hulu with a pretty scathing documentary. In this episode, I really focus on the Influencer Marketing component of the fiasco....
Been a little quiet for the past month as it was holidays and all. Plus I started another podcast (a spiritual one) and most importantly, I've been in full-on editing mode for my new book, "Built to Suck" (March, 2019)...
Occasionally I'm going to pepper in an interview or two with fellow authors, influencers, opinion leaders, subject matter experts (you get the drift) and so in this episode, I am pleased to share my conversation with a real life marketer...
I'm not joking. GM just announced they're stopping production of 6 Sedans. Ford has done something similar. In this episode of Jaffe Juice - the New Marketing Podcast, I discuss. There's also a dual winner and loser this week as...
I sure hope this works! After way too much time (I don't even want to calculate), I'm trying to get the ORIGINAL Jaffe Juice - the New Marketing Podcast back up and running. No author interviews. Just me. And you....
I am thrilled to announce the official launch of my new consultancy, the HMS Beagle. For those of you who know your history, the HMS Beagle was laid down 200 years ago and on her second voyage, carried a rather...
Shann Biglione, Chief Strategy Officer, Publicis Media Greater China, wrote a terrific article on LinkedIn (hat tip: Eaon Pritchard) titled, “People who predict the death of brands don’t understand why they exist.” In it, he outlined how harbin
For some strange reason, Westport CT was very quiet last night (where last night = Super Bowl.) Instead of several parties or bars to choose from, it seems like everyone just stayed home to watch with their immediate family. We...
My co-founder and COO of Evol8tion, Gina Waldhorn, just had a baby.How selfish of her, right?How on earth could she neglect her startup duties of growing this business in favor of starting a family?Even worse is that she intends to take off
How was your year?Be honest.Awesome?You shattered your KPI records? You delivered more from less and more with less? You found inefficiencies and eliminated points of friction across your marketing communications and consumer journey? Your
September 7th is the BIG day!For what you may ask?The announcement of the new iPhone 7, dummy!Oh, yawn!I guess the real question is whether we care anymore. Or maybe we care too much and just have lost faith with Apple to wow us with the k
Well actually it was originally a typo but then Yogi Berra style, it made complete sense.Let me explain...A week ago, we had an offsite at Evol8tion. Actually it was an offsite follow up to our previous offsite...so kind of like off-off-Broad
As the saying goes, imitation is the sincerest form of flattery. In the innovation space, that's not always the case...unless of course you're operating in China, where there is no such thing as a barrier to entryAs an entrepreneur, it's a to
Warp speed and Teleportation may not quite be ready for Prime Time (or the Prime Directive), but the Holodeck appears to be gearing up for launch.Last week, Evol8tion took one of our clients on a curated 2-day tour in Los Angeles of the V
Jason Schlossberg wrote an opinion piece in Ad Age last week, titled, "Why I am (Probably) Not Coming Back to SxSW Interactive Next Year." The sub-head was "Four Reasons Why Discovering Something New is Getting Harder at Event." and they were:
In Flip the Funnel, I outlined Obama '08 as one of the best in class case studies exemplifying what it is to deploy a "retention as the new acquisition" inside-out approach to marketing. Little did I know, I would be turning to politics once ag
My brother-from-another-mother, Mitch Joel (a 2-time best-selling author with 6 Pixels of Separation and Ctrl-Alt-Delete, as well as a successful entrepreneur, having recently sold his agency, Twist Image to WPP) get together once a month to do
My brother-from-another-mother, Mitch Joel (a 2-time best-selling author with 6 Pixels of Separation and Ctrl-Alt-Delete, as well as a successful entrepreneur, having recently sold his agency, Twist Image to WPP) get together once a month to do
Hello strangers...How about 2 episodes of Jaffe Juice - The New Marketing Podcast for the price of Z.E.R.O.? No actually, zero.Plus you get Mirum's Mitch Joel as value add.The first episode is #179 where we discuss the Wall Street Journal ar
I know I have been long remiss in updating the podcast. So much so that Apple has removed "Across the Sound" from iTunes (ugggh) and I'm now trying to get the feed back up and running.In the interim, you certainly can download it / listen to i
Last month, I sat down with Altimeter's Charlene Li to discuss her new book, "The Engaged Leader." This is Charlene's third book and you may recall her first book, best-selling Groundswell.Charlene is gracious, giving, smart, insightful and re
I recently sat down with my brother from another mother, Mitch Joel, to discuss the Super Bowl, Life after the 30-second spot, the life, death, after life and rebirth of creativity. And Miriam. @mitchjoel and @jaffejuiceIt's another well spent
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