If making mistakes is the best way to learn, then the latest episode of JimmyCast promises to be a tremendous learning experience.
In the episode, Jimmy DeGroot and co-host Doug Meadows each share five dumb things they've seen jewelers do in their jewelry stores.
"This includes us," notes Jimmy.
"Actually, my list is mostly mine," says Doug.
Tales shared include a pyrotechnic prank gone wrong (3:40), a store owner who brought in a new sales trainer to work with his team, only to completely sabotage the effort before it even began (11:30), plus an expensive lesson from a jewelry con artist (20:00).
Says Jimmy, "This is a good episode for learning what not to do in your jewelry store."