How can a jewelry-store owner get the members of his or her team to think and act like they are store-owners?
That's the big question covered in the second episode of INSTORE's new podcast series, JimmyCast, from jewelry-store trainer Jimmy DeGroot, along with co-host Doug Meadows of David Douglas Diamonds in Marietta, GA.
One of the main problems jewelers face is having the courage to empower their employees. DeGroot says many fear that if they train their employees to think like store-owners, those employees will eventually become store-owners ... as your competition.
But is that possibility worse than having someone on your team you have to baby-sit as long as they work for you?
Other podcast highlights:
* Inspiring employees -- especially younger employees -- with a sense of a store's mission, or its "why?"* Why its important to let employees drive the process of creating store rules.* Why DeGroot is not a fan of the interview question, "Where do you see yourself in five years?"* The Christmas gift DeGroot would most like. * The one jewelry-store job that DeGroot hates most.* Meadows shares how he now ranks his daily to-do list by the profitability of individual actions. * How a specific personality test, called a "Flagpage" (flagpage.com
), can help you determine the best roles for every person in your store. The test, which costs $24.99, breaks a person's personality characteristics down into four types — called "countries" — peace, perfect, fun and control. Each person can be a resident of a single country or multiple countries -- i.e. "fun/peace country" or "perfect/control country".