Open the box. That’s the central theme of the latest edition of JimmyCast.
By “opening the box”, Jimmy and Doug mean jewelers’ tendency to grasp for things — a training course, a new technology, or a hot line of jewelry — but then not do what they have to do in order to ensure that the new purchase positively impacts their business.
Says Jimmy: “A lot of time people regard training as a pill, and as they write the check, they think “This is gonna fix me, this is gonna fix me.” But then those jewelers get the training package back to their store, and they never open the box.Learn why jewelers keep making this common mistake, and how you can be sure to "open the box" in the future.