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My guest today is an impulsive writer, family man, and founder of three companies with two successful exits under his belt.

Back in 2007, and while still in college, he founded what would become Woocommerce. After six years growing the company, we exited to start something new and exciting.

The following year, he started Conversio. He grew this company and team until August 2019 when the company was acquired by Campaign Monitor.

It was through his experience in building Conversio that he stumbled onto this idea of creating a business that could be life - and family - first. This idea become the foundation for his brand new book called Life Profitability: The New Measure of Entrepreneurial Success.

Now, let's hack...

Adii Pienaar.