Episode 12 : Purpose Driven Success

Sashka’s unique story began in South Africa, a highly creative and competitive country.  This environment helped Sashka hone in on her innate strengths and desires of becoming a big Hollywood actress.  She’s been in the performing arts industry for over two decades and has loved every minute of it.  

Over time, Sashka found an intriguing parallel between successfully promoting her own acting career, and marketing.  Eventually she delved deep into the world of marketing and has created a signature system for branding and marketing .  

She teaches that successful branding and marketing begin with finding your life purpose and comes from the inside out, rather than from the outside. Purpose driven success guides you to becoming the best version of yourself and to making the impossible, possible.

The Power of Purpose:

• Branding and marketing are more powerful when they stem from purpose and from being service-oriented.
• Purpose maximizes your value to followers and customers.
• Purpose creates laser-focus in you and strengthens your strategies.  
• Purpose keeps you on track.
• Purpose prevents both stumbling blocks and “shiny objects” from swaying you off course.
• Purpose empowers you to rise above challenges more quickly.  
• Purpose separates you from the competition and helps you stand out.
• Purpose creates consistent and authentic messaging across personal and professional platforms.

Defining Your Purpose:

• Consider your dreams--they provide an aim which you can work towards becoming.   
• You have the answers inside;  you just need to ask the right questions.
• • Sample questions to ask yourself:
  • • Who are my favorite movie/animation characters?  Why?
    • Which types of characters do I identify with?  Why?
    • What is it that they spark inside of me?
    • What are my core values?
    • What is my inner-burning?
    • What would I love to do to serve others whether I get paid or not?
    • Who is it in the core I want to touch and reach?  
    • More questions and guidance on finding your purpose can be found in Soul'd Out.
• Write down your thoughts and experiences and recognize the patterns in your life in order to connect with your overall purpose.
• Be patient.
• Give yourself time to dig deep and tap into your core values.  

Purpose Before Profit

• Remember that business and personal life are not two entities; they are one.
• Align everything in your business and in your life around your purpose.
• Build your brand, logo, messaging, etc., around your purpose for a more powerful influence on clients and followers.
• Correlate your purpose with your business, then help customers figure out their purpose and correlate that in an authentic way.
• People are attracted to your values so show them.
• Become the tools of the trade rather than just using them.
• Profit is for everyone-we all want to make money, but focusing on your purpose before the profit will help you find a better way to relate and empower your followers.
• Look at each person as a purpose instead of as a profit to create more value and build long-term relationships.

Final Thoughts From Sashka:

• Get out of your head!  
• Put everything onto paper.  
• Thoughts become things.
• Putting it onto paper helps you manifest what you want and need.

Connect With Sashka:

• Website: BrandSashka
• Twitter: Brand By Sashka
• Facebook: Sashka's Personal Page
• •      Sashka's Business Page
• Book: Soul'd Out:  A Guide to Finding Your Life Purpose