Strategically Aligned Partnerships

Jared Warner built his business on the proven foundation of strategically aligned partnerships.  He’s been in the world of entrepreneurship since the late ‘90’s and has learned valuable lessons from both successes and failures.

His experience solidifies the fact that strategically aligning yourself with other businesses who are not competing, but who are drawing from the same customer base, will help grow your business faster and build long term relationships with both your customers as well as your referral partners.

Dive into this podcast to learn more about Jared’s story and how you, too, can integrate strategically aligned partnerships in order to grow your business for the long game.  

Leap Strategically

• Build your business on the side.  
• • We all have the same amount of time;  don’t binge watch tv, or waste time when you could be building your business.
• We make a living between 9-5, but we can create a life between 5-9.
• We fail a lot, but must keep getting up.
• The best feedback you can get is from the marketplace.  
• • Don’t let others tell you what you should/shouldn’t do; it’s not their money or reputation on the line, it’s yours.  
• Don’t quit your day job until you have continual provable income from your business.
• • If your product almost works, then you’ll almost get paid.
• Don’t be the one who spends money to educate the marketplace so they’ll come around to your idea. You might be right, but do something else.

Align Strategically

• Consider other industries that do not compete with yours, but that your ideal client also buys from.
• Everyone has other products and services they use.
• • For example; chiropractors, pilates instructors, personal trainers, massage therapists, acupuncturists, or nutrition specialists, etc.,  are all people who may work with the same clients.  
  • Marketers, software developers, web designers, video production specialists, etc., are all possibly working with the same client base.  
• After checking reputation/reviews of potential businesses, approach them and find ways to work with each other and refer to each other and build trust.
• Make sure they aren’t already referring to others.  

Refer Strategically

• Don’t just leave business cards; always find opportunities to work together.
• • Consider seminars, workshops, or any event which allows you to talk to their people and vice versa.  
• Schedule weekly or biweekly 10 minute phone calls with each referral partner.
• • What are 3 things I can do for you?
  • What are 3 things you can do for me?
  • What can we hold each other accountable for this next week?
• Play the long game and be authentic.
• If you have 6 referral partners, this only takes 1 hour per week, yet you instantly have access and connections with 6 networks.

Final Thoughts From Jared

• Build your business with the goal of helping customers rather than looking at each as x amount of dollars you’ll bring in.
• Consider how you can really help your clients.
• • Are you helping them or just asking for money?
• Take your head out of your laptop, get to events and shake hands in person.  
• Connect and have face to face conversations in order to build real relationships.

Connect With Jared

[email protected]

123 Get Found.Com

(619) 678-0280