One of the things that we're always taught in business school, operations management, or really in any field, is how to build efficiency in your business. And while I'm a big fan of creating optimal operations in your business, I think we can become too efficient at the cost of effectiveness in multiple different areas. I see it in two major ways with many business owners right now. Tune in to hear about the things I've avoided automating in my business, things others have automated in their business, and how these efficiencies can affect your business and your brand.

What you'll hear in this episode:

[1:25] Shannon’s thoughts on effectiveness vs efficiency in business.

[2:50] The fastest way to lose all the trust you’ve built is to have your clients find out you aren't the one who's been interacting with them.

[4:50] The last layer of things I automate.

[6:25] Why you have to be selective about the pitches you make AND how you make them.

[8:20] When automation doesn’t yield the same result as manually doing the work.

[10:02] How can you create effectiveness over efficiency in your business?

* Related episodes:

247. Building a Better Financial Future with Marc Russell of BetterWallet

253. Knowing Your Numbers: Three Key Dimensions Every Entrepreneur Should Focus On

258. Things You Should Not Hire an Accountant to Do

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.