I’m so excited to be chatting with a brick and mortar business owner that I truly admire. Amy Driscoll owns Susanna which has two locations in Massachusetts, one in Cambridge and one in Jamaica Plain. Amy and I both own shops in the same area and while we sell different things, our experiences, successes and challenges certainly overlap. Amy is a lovely person to be around. She’s considerate and engaging, she’s whip-smart yet approachable and I just really like her. I was thrilled that she agreed to be interviewed despite the fact she was 8 months pregnant and had just opened her second store location. And I was especially thrilled that she didn’t freak out on me when I lost the audio from our first recording and had to re-record the entire conversation. Thanks, Amy!And our second conversation was so much better! Susanna, Jamaica Plain had been open for a little while longer and Amy was able to share more about operating two spaces. In this episode, you’ll hear us talk about managing a strong team across multiple stores, staying focused on what our customers truly want, and keeping our “blinders on” when it comes to what other shops are doing. Amy is also one of the only business owners I know that is making good money (enough in part to open a second store!) on social media. She graciously shares her simple processes on this and how she got used to being in front of the camera. This is a great conversation and I’m grateful for Amy’s perspective on this brick and mortar life. Enjoy the show.