My guest today is Patrick Stoffel, the owner and creator of Fox Naturals out of Grand Rapids, Michigan. I found his beautiful shop on Instagram (where else is there these days?) and knew I wanted to talk to him after seeing his product line up. There's a lot about what Patrick does that speaks my language. His products are made from natural ingredients, not tested on animals and are tailored to all skin types. Additionally, Fox Naturals is priced accessibly based on Patrick's values around providing high-quality skin and hair care that can be used by everyone.

Patrick generously shares his story; from his first failed soap-making attempts to his pop-up shops in Chicago to his brick and mortar in Grand Rapids. We talk about going above and beyond for our customers, choosing to step into fear instead of running away from it and how we all cry over IKEA furniture assembly. Patrick is warm and super funny and I can't wait for you all to hear this valuable conversation. Enjoy the show.

Find more from Patrick: www.fox-naturals.comInstagram: @fox_naturals

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