Today is all about uploading to your distributor... in my case, CD Baby, and talking about how I set up my pre-orders (yes, almost 3 months before my release date!) Make sure to get Cheryl's Record Release template on airtable! http://inthekey.

415 BONUS EPISODE: Harmony in Closer Quarters

Apr 2nd, 2020 12m 37s

Cheryl adds in this bonus episode to discuss what it takes to create peace and harmony with the person with whom you may be in close quarters with (a special coronavirus episode for the times.) Make sure to get Cheryl's Record Release template

415: Submithub - Musicians' Direct Access to Press

Apr 2nd, 2020 32m 22s

Jason Grishkoff, founder of Submithub.com, talks about giving musicians access to easily, quickly, and inexpensively pitch their music to bloggers, playlisters, and other curators. Links Mentioned: http://www.submithub.com http://inthekey.co/p

414: How To Crush Facebook Live

Mar 26th, 2020 23m 15s

Michael Martinez, whose most recent release is a solo piano record, used Facebook Live to generate regular email list subscribers as well as buzz around his release. LINKS MENTIONED: inthekey.co/emailcourse facebook.com/michaelmartinezmusic M

413: A Structure for Cranking During Social Distancing

Mar 20th, 2020 17m

Today is a slight detour from the normal Season 4 Record Release business. Cheryl creates a very clear weekly structure to keep you motivated, moving, serving your fanbase, and monetizing in times of social distancing and other crazy global ban

412: Unlocking Show.co magic with Chris Robley

Mar 12th, 2020 31m 59s

Chris Robley - THE content management guy at CD Baby - shares all the inside tricks and tips for Show.co, a platform to empower musicians in sharing their music and which is free through CD Baby. It's how you can create pre-save campaigns in Sp

411: All Things Publishing with Kevin Breuner of CD Baby

Mar 5th, 2020 21m 22s

VP of Marketing at CD Baby, Kevin Breuner, graces the Key Conversations Podcast stage with invaluable information on publishing, how a publishing admin can help you collect more money, and why it matters (hint: money.) Learn more at http://www.

410: Physical Merchandise with Tony van Veen

Feb 27th, 2020 24m 49s

Tony van Veen, CEO of DIY Media (which owns Disc Makers, Merchly and Book Baby!) hops on to talk about why physical merchandise is STILL a thing (and how to utilize it for your next release!) Links mentioned http://www.discmakers.com, http://ww

409: Liner Notes and Album Credits

Feb 20th, 2020 6m 45s

Cheryl shares a quick and actionable way to make Liner notes planning and execution easy as pie. Get the Record Release Template at http://inthekey.co/releasetemplate to help you through your entire record release process. Grab Cheryl's new rec

408: Album Artwork

Feb 13th, 2020 21m 7s

Amsterdam-based artist G.T. Thomas (Gwen Thomas) accompanies her voice by simultaneously performing bass, synthesizer, and drum machine. Her new record "I Am A Highlighter Pen" has a very visual aspect... which translates directly to how she cr

407: How To Nail Your Photo Shoot

Feb 6th, 2020 18m 22s

Los Angeles photograph Peter Berube shares the steps you can take before, during, and after a photoshoot to capture your very best side! Find Peter at www.peterberube.com and on instagram: http://instagram.com/peterberube and https://www.insta

406: Making The Most Of Mastering

Jan 30th, 2020 18m 54s

Master engineer Frank Gagliardi and Cheryl talk about how to optimize the mastering experience, what mastering truly is, and what you can do to make the most out of it! Find Frank on instagram: http://www.instagram.com/frank_at_thefuselagemaste

405: Mastering Your Album For Licensing

Jan 23rd, 2020 30m 23s

This episode is for anyone wanting to get their new music placed on TV shows and how to set yourself up for success. "Licensing Guy" Michael Elsner shares why he *doesn't* master his stems (and what are stems?) before pitching to licensing comp

404: Mixing Your Record

Jan 16th, 2020 18m 25s

Mix engineer J Chris Griffin and Cheryl lay out the process of getting your album mixed- either by yourself or with a pro. Find out more about Chris at www.jchrisgriffin.com and and follow on Instagram: www.instagram.com/jchrisgriffin. Listen

403: Recording The CD

Jan 9th, 2020 8m 9s

Creating your album can be a solo process, but it can also include other people, whether co-writers, producers, or engineers. Cheryl discusses what you need to leave the studio with in order to save yourself headache later in the process. Get

402: Funding Your CD

Jan 2nd, 2020 11m 29s

In this episode, Cheryl speaks about how to fund a record, whether you are paying for it yourself, crowd-sourcing, or creating partnerships. Links http://www.iamaluminary.com http://inthekey.co/emailcourse Grab Cheryl's new record- piano/am

401: The Record Story

Dec 27th, 2019 18m 53s

Welcome to Season 4 of Key Conversations, where we will talk about ALL THE THINGS to inspire and motivate you to create a sustainable and fulfilling music career. This season is all about releasing new music into the world, following Cheryl's l

325: Getting to Number 1

Nov 15th, 2018 31m 47s

In our season finale, pianist and #1 Billboard DIY artist Matthew Mayer shares what he did differently with his 12th album that got him to the number 1 slot on the Billboard New Age charts. Do not miss this one! LINKS http://www.matthewmayer.co

324: Overcoming Chasing The Label

Nov 8th, 2018 40m 15s

Pop vocalist and songwriter and DIY video phenomenon Jess Godwin talks about honoring your inner-introvert, making a difference with 8th graders, her "Hagrid moment" and powerfully departing from the label-development conversation. This deep di

323: All Things Merch!

Nov 1st, 2018 27m 37s

Vanessa Ferrer, founder of MerchCat, shares her knowledge of how to make the most of merch. Not having merch means leaving tons of money on the table. Hear about this amazing tool and how it can work for your live show! LINKS http://www.merchca

322: Making your first record at 89 years old

Oct 25th, 2018 15m 12s

Paul Bateman, a 92-year-old history teacher with a lifelong passion for singing and music, shares his insight on never giving up on his dreams and finally recording his first record at 89. Paul gives some serious encouragement to never give up

321: Clean, Simple, Organized: Your quick start to designing your brand and website.

Oct 18th, 2018 22m 4s

Today I talk with Katherine Forbes, the go-to woman for creating your music website. Learn some of the secrets that Katherine uses when creating a musician's website. From selecting pictures to colors, to fonts, we discuss the process of creati

320: Live Show Guru Tom Jackson on Having a Killer Live Performance

Oct 11th, 2018 25m 50s

We are so luck to talk with the king of the live show, Tom Jackson. His ability to transform your live show and create moments out of your music, to direct the audience attention and form that relationship is very impressive. Learn more about t

319: Song A Week: Find your schtick, and run with it.

Oct 4th, 2018 28m 52s

Today I get to talk with the amazing Dina Bach, who writes a new song every week, yes every week. 93 weeks later and still going strong. Listen and get some inspiration to be disciplined and form a habit that moves you forward. Links: www.dina

318: Show Me The Money!

Sep 27th, 2018 17m 33s

Today I talk with Dan Barton, who is in a band called The Barton Brothers, and a composer for commercials. He shares with us the idea of focusing on where your money comes from, and how to separate your active and passive income. Links Mentio