We chat with Ju Rhyu, the founder and CEO of Hero Cosmetics, a skincare brand focused on providing effective and affordable acne solutions. Hero Cosmetics launched back in 2017 with only a single product on Amazon, and now it boasts a portfolio of over 30 products and was recently acquired by Church & Dwight for $630m. In today’s episode, we learn about Ju's approach to picking channel partners, identifying your "acquisition engine" product, and using customer feedback for product innovation.