Every day we use physical and digital products. I mean, every day we hire physical and digital products. Today we talk about the "job to be done" of the products you hire everyday and how you can start thinking about the "job to be done" of the things you make.

Article: https://medium.com/@eportelance/the-iceberg-of-jobs-to-be-done-5ad423fa84ff#.mhhzu7lc8

Video: https://www.youtube.com/watch?v=kGuSM3yUxik

Intro Music: https://soundcloud.com/lordrecollectif/daft-punk-random-access

Outro Music: https://soundcloud.com/hbrtmusic/odesza-say-my-name-hbrt-random-access-memories-edit