Episode from the podcastLatitud Podcast

#7 - Investor relationships and go-to-market: Edson Rigonatti, Astella [PT]

Released Wednesday, 10th June 2020
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*This interview is in Portuguese.


Fundraising is a relationship and, at times, takes years before it becomes a marriage. It requires a good match and good timing for both sides.
To speak about the interactions between entrepreneur and investor in each stage of a deal, we invite Edson Rigonatti, partner at Astella, one of the foremost venture capital funds in Brazil.
In this episode:
  • How to create a long term connection with potential investors;
  • How to assemble (and use) your pitch deck;
  • What are the less obvious questions that a founder must answer;
  • What can turn a "no" into a "yes";
  • How to structure your go-to-market strategy;


Fundraising é relacionamento e, às vezes, o cortejo leva anos até virar casamento. Precisa dar match e precisa ser o momento certo para os dois. 
Para falar sobre as interações entre empreendedor e investidor em cada estágio de um negócio, convidamos Edson Rigonatti, sócio da Astella, um dos principais fundos de venture capital do Brasil. 

Neste episódio: 
  • Como criar uma conexão de longo prazo com potenciais investidores; 
  • Como montar (e utilizar) seu pitch deck; 
  • Quais são as perguntas menos óbvias que um fundador deve responder; 
  • O que faz um "não" virar "sim"; 
  • Como estruturar sua estratégia de go-to-market. 

Visite latitud.com

Accralate by Kevin MacLeod 
Link: https://incompetech.filmmusic.io/song/3336-accrala… 
License: http://creativecommons.org/licenses/by/4.0/

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47m 25s
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