The window has re-opened for a long-term deal between the Cowboys and quarterback Dak Prescott. A long-term deal between player and team hasn’t happened.  Here’s what has happened: A long-term deal between Prescott and Anheuser-Busch.  Via Terry Lefton of Sports Business Journal, the folks behind brands like Budweiser, Bud Light, and Bud Light Seltzer have signed Prescott to a multi-year contract.  Said an unnamed source with knowledge of the deal to Lefton of Prescott’s latest sponsorship arrangement: “He’s signing a long-term deal with America’s beer before he signs one with America’s Team.”  Making the relationship more significant is the fact that the Cowboys have a 41-year exclusive sponsorship arrangement with Molson Coors.  The Cowboys continue to insist that they’ll keep Prescott on the team. He holds even more cards than he did a year ago, given that it will cost the Cowboys $37.4 million to use the franchise tag on Prescott again, in cash and cap space. For 2022, the franchise-tag number for Prescott would spike to $53.856 million.  So, basically, there’s no reason for Prescott to ask for anything less than $90 million fully guaranteed over the first two years of the deal.  

https://profootballtalk.nbcsports.com/2021/01/26/dak-prescott-gets-a-long-term-deal-with-anheuser-busch/

Click here for the video: https://youtu.be/Wm8l8pYHyVk

---

Send in a voice message: https://podcasters.spotify.com/pod/show/lawsnation/messageSupport this podcast: https://podcasters.spotify.com/pod/show/lawsnation/support