With great marketing tools comes great responsibility--and marketing automation, email marketing and customer relationship management are no exception.Use them correctly, and you can tap into the efficiencies inherent in automation, with a demonstrable return on investment. Use them incorrectly, and you can crater your customer relationships with the touch of a button.Misty Dykema and Abby Bell from Simantel Group have watched these dramas play out, over and over, as they try to coach different businesses through the marketing automation learning curve. They've seen the worst-case scenarios, and often been called in to clean up the mess when marketing technology adoption goes wrong.In this episode, they share cautionary tales from the front lines, and outline the potential pitfalls and how to avoid them.Plus, Dusty surprises Abby with a podcast karaoke session. Yeah, that really happened.Learn more about your ad choices. Visit megaphone.fm/adchoices