Crowdsourcing Loyalty: How David’s Bridal Creates Value for Customers in Low-Frequency Industries
Released Wednesday, 15th March 2023
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Crowdsourcing Loyalty: How David’s Bridal Creates Value for Customers in Low-Frequency Industries
Crowdsourcing Loyalty: How David’s Bridal Creates Value for Customers in Low-Frequency Industries
Wednesday, 15th March 2023
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Mark Johnson, CEO of Loyalty360, spoke with Kelly Cook, Chief Marketing & IT Officer for David’s Bridal, about the development and expansion of the Diamond Loyalty program, her experience with customer loyalty across a variety of industries, and how David’s Bridal innovates its customer loyalty offerings.
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Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.Join Podchaser to...
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