My hands clammy, my shirt beginning to soak with perspiration in the air-conditioned room. I walked to the front of the meeting room past my muttering colleagues and got blinded momentarily by the projector; I faced my audience. Their faces raptly attentive as they waited for the first words to come.   The Purpose This AdvantEdge Guide hacks the neuro-psychology of influence to uncover the chemistry and maths used by our critter and executive brains respectively and learn how to leverage and use this understanding to yield the fruit of motivating people to do the things that matter. You'll be a better influencer and thus a better leader. The Process First, get your own EDGE by listening or reading to the guide and then ponder privately or with your buddy coach on the Empowering questions at the end of the guide. Every guide uses the EDGE development process: Encourage - trying something new or different is uncomfortable and challenging so what's in it for you? That'll be the Payoff below! Develop - your understanding and knowledge of the neuro-psychology research that supports this leadership hack. Guide - Specific actions for you to consider to put this into practice. Empower - One specific action for you to take away, together with templates when needed. Second, buddy up Take this guide further by buddying up with someone else. Use this as a mentoring tool that takes all the guesswork and myths out of a leadership development conversation. The Payoff You'll grow as a leader and influencer, they'll grow as a leader and together you'll achieve better results. If you're in sales, you'll sell more, more easily. If you're in tech or engineering, you'll get the support you need from colleagues and motivate those marketing and finance types to collaborate. This was my most important performance ever, and I was about to go down in flames... I noticed my boss as he glanced at his watch. A phone buzzed in silent mode on the table and all eyes were drawn toward it. Someone muttered an apology as he picked up the errant phone and read the message. I had spent weeks preparing for this meeting. We were about to introduce a new computer system across the entire business and everyone in the room would be affected. The only problem was that nobody wanted the new system. If only they would realise how beneficial it was going to be... I stumbled through my slides, gave them all the facts in laborious detail and outlined the plan. Still, nobody wanted the new system. I had failed to influence my colleagues to support the project So why had my long-prepared presentation failed to achieve the intended result? When we link the required resources to the goal through personal benefit - the fruit is motivation to change. That is, we influence the person to change.  Develop The answer lies in the Triangle of Influence   We are influenced EMOTIONALLY in our critter brain first. This has a lot to do with brain chemistry. Aristotle called this "Pathos". Then we are influenced RATIONALLY in our executive brain which essentially relies on maths. Aristotle referred to this as "Logos". When we are influenced to do something, we connect three things inside the brain: The goal (Command Intent) we will achieve The resources (Talents, Skills, Time and Money) achieving the goal costs, and The personal benefits (fulfilling Purpose and Values) that we get out of achieving the goal. The Critter Brain and The Chemistry of Motivation and Influence Any perception of cost in using my talents, my skills, my money or my time triggers a fear response. I might get protective (fight it), pretend I didn't hear it (freeze) or stop hearing anything else (flee). In large part it triggers the production of norepiphrene (better known as adrenaline). This is not good news for motivation.   But that doesn't mean that you can or should avoid being open about the cost of doing something. If you don't tell me, it's highly probable that my emotional memory will tag on a p

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