Could you win by telling your competitors how to beat you? 

As a leader and an organization you, your company, and your product have got to stand out.

However, the moment you do, someone is going to try and copy you or even rip you off. So what can you do to not only stand out but give back?

Well you are about to find out: Our guest on this episode is Dave Munson, CEO Saddleback Leather Co.

In 1999, while working as a volunteer English teacher near Mexico City, Dave Munson discovered that he needed a sturdy bag to carry his books. He found a leather shop and asked the owner to make a bag he had designed. When he returned to the United States, he started receiving compliments on the bag. People wanted to know where they could get one.

Saddleback Leather which is now a highly successful multimillion-dollar global retailer of luxury leather goods and high-end leather handbag and accessories that started out with very humble beginnings in a $100 a month, no hot water apartment, in Juarez Mexico.

More on Dave Munson: www.saddelbackleather.com

To find out more about hiring Dov Baron as a speaker or strategist for your organization: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speaking

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