Half of startups fail in the first five years. 70% fail within ten. With stats like that, it can be daunting trying to figure out finances while navigating the world of startups. But according to Maria Aspan, an award-winning business journalist and Inc. Magazine editor-at-large, by focusing on the right tactics, success doesn’t have to be as elusive as it seems.

With a wealth of knowledge and examples from some of the world’s most successful entrepreneurs, Maria spent time with host Skip Lineberg to talk about the topics of leadership, culture, creating a business and her new book Startup Money Made Easy: The Inc. Guide to Every Financial Question About Starting, Running, and Growing Your Business. Today’s discussion covers key characteristics of the best leaders, telling big picture stories through the lense of small businesses and not using money you can’t afford to lose. Maria also sheds light on how to decide your funding strategy, the vital importance of writing a business plan, and the one necessary ingredient to success.

It’s an eye-opening half hour of experience and advice that will do more than just get your money right in this episode of Leadership Essentials.

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Startup Money Made Easy (https://www.harpercollinsleadership.com/9781400212248/startup-money-made-easy/)