Today we have a story of following your passion, creating a business based on the things you value with a bit of a David and Goliath scene thrown in for good measure and definitely lots to learn. Bret Caretsky shares his journey of going from a small seasonal juice bar in Montauk to opening a coffee shop in NY to licensing a lifestyle brand and drink. On the way, he and his partner created the unicorn drink, an idea that was stolen by Starbucks. They fought for their invention, sued Starbucks, and won! Join us for the conversation.

Timestamps:

0:45 David & Goliath - The fight against the Starbucks

2:13 The Unicorn brand - bringing fantasy to life 

6:33 From 0 to the Unicorn in 8 months

8:46 Making it happen

10:00 Open the doors and people will come

12:45 The birth of the Unicorn

15:30 People slept in front of the stores to get a taste 

19:10 “Starbucks is making the Unicorn drink!”

21:32 It was the matter of the principle

24:17 Expanding to licensing - a lifestyle brand

26:33 Never give up on great ideas

30:29 Leadership habits, favorite books, and inspiring moments

Learn more:

PODCAST WEBPAGE:

www.daphnahorowitz.com/podcastlive

 

BOOK a coaching session with Daphna Horowitz HERE:

https://daphnahorowitz.com/services/#leadership-coaching 

 

Purchase the book on AMAZON: 

https://www.amazon.com/Weekly-Habits-Extraordinary-Leaders-Horowitz/dp/B08JDTRK9H/ref=sr_1_1?crid=24SK3E4DFMJMQ&dchild=1&keywords=daphna+horowitz&qid=1605772332&sprefix=daphna+ho%2Cstripbooks-intl-ship%2C379&sr=8-1 

 

Listen to all the previous episodes HERE:

https://podcasts.apple.com/us/podcast/leadership-live/id1524072573 

 

Connect with Bret:

https://www.linkedin.com/in/drinkunicorn/

https://www.instagram.com/bret_caretsky/

https://www.instagram.com/drinkunicorns/ 

https://www.cosmopolitan.com/food-cocktails/a9608295/starbucks-sued-unicorn-frappuccino/ 

https://www.drinkunicorn.com/ 

Connect:

Official website:

www.daphnahorowitz.com 

LinkedIn: 

https://www.linkedin.com/in/daphnahorowitz/

Youtube:

https://www.youtube.com/user/daphna1231

Facebook:

https://www.facebook.com/PEACSolutions/