The incredibly vivacious Natasha Courtenay-Smith discusses how she became an accidental entrepreneur; and how doing something that’s an extension of your current role can lead to success. She talks about the recent evolution of the concept of entrepreneurship, and how it can be learned and taught. You’ll find her ideas around personal branding highly refreshing, where she discusses how embedding personal brand into mission statements makes all the difference. Natasha’s views on digital transformation challenge the needlessly complex, and she describes how everyone can utilise digital content to enhance their business.