Erin Pheil is a business leader and a coach who built a nationally-ranked digital agency for 16 years. She is an entrepreneur and she knows your struggles well. It was her own pain and stress that led her to research and discover her approach, which drives her 95% success rate and consistent results. Today, Erin will show us how to identify and remove the negative mindsets that prevent you from growing your business and achieving your goals.  

 

Learn More Earn More Business Growth Podcast

Host: Brian Webb

Guests: Erin Pheil

Episode 43: How To Identify & Remove The Negative Mindsets That Prevent You From Growing Your Business & Achieving Your Goals

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RESOURCES & HELPFUL LINKS

Whatbox Digital

The MidFix Group

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TRANSCRIPT 

Brian Webb:

Hey, Erin, welcome to the show. You're a busy business leader, a coach, an entrepreneur. You've taken time out of your busy schedule to be here today. So welcome to the show.

Erin Pheil:

Thank you for having me. It's great to be here.

Brian Webb:

Yeah, it's a pleasure to have you here. So I want you to let the audience know what it is that you and your company do to have a positive impact in people's lives. Share that with the audience today, if you don't mind.

Erin Pheil:

Sure. So I am the founder of The MindFix Group and we specialize in providing rapid root problem removal for your mind. So leaders and entrepreneurs and high performers hire us when they want to get out of their own way. And we help them by rapidly and permanently first identifying and then eliminating their biggest mental roadblocks and barriers and the things that are holding them back. So that could look like anything ranging from perfectionism to procrastination, fear of success, fear of failure, fear of being seen, anger issues, difficulty saying no, imposter syndrome, things like that. Because most leaders get stuck or find themselves in their own way at some points along their journey. Bottom line is our work allows leaders and high performers to eliminate their stickiest blind spots and their fears, and their insecurities, self-doubt, and anxieties that are holding them back. Usually in just a couple of hours a week for a short period of time.

Brian Webb:

Wow. That's interesting. One of the things that you taught me is that the quote-unquote, personal development space is a 14 billion dollar a year revenue industry. I had no idea it was that much. And I know that people, I've seen people and I've even done it, they can spend thousands or tens of thousands of dollars on programs to help them improve their lives. And yet these programs don't seem to always create lasting change for most people. Why do you think that is?

Erin Pheil:

Yeah. From my experience, what I have seen is that a lot of the programs that are out there focus on addition. And when I say addiction, I mean that they focus on trying to help people cope with their challenges. So people have these issues say, avoidance or procrastination and they'll try to go to coaching or they'll do personal development, or they'll go to a seminar. And what they learn are tools of how to deal with their challenges. You need to meditate longer, you need to write more in your journal, you need to cope with this challenge. We're going to give you some balm and we're going to give you more bandaids to try and make you feel better and cope with the issue. When at the end of the day that doesn't solve the root problem of why the issue is there in the first place.

Erin Pheil:

So our approach and the way that we have seen so many people truly be able to heal from their challenges is when you can dive in and identify why someone is stuck and why they're experiencing challenges and problems. And then you subtract. So instead of adding more and adding more responsibilities, and adding tools, and adding tactics, and adding techniques to cope with your challenges, if we can subtract the root cause of why you're experiencing it, then the challenge can go away and it can go away rapidly. And you're not left with the frustrating challenge of trying to continue maintaining or coping with it for the long term.

Brian Webb:

And when you say subtract, I'm curious, do you mean helping them to overcome head trash? Or is it a matter of removing a relationship out of their life or getting rid of a habit? What do you mean when you say subtract?

Erin Pheil:

That's a really good question. So when I say subtract, I mean, we want to go in and identify the root cause of why someone is experiencing what they're experiencing.

Brian Webb:

Okay.

Erin Pheil:

And then pull that out. So instead of addition, instead of more tools, and tactics, and strategies that help people cope with their challenges, we want to subtract. It's almost like instead of putting more bandaids and balm over the splinter, let's go in, find the splinter that's causing the pain and pull it out. So when it comes to mental challenges or mind challenges, sometimes people call this head trash. We might call it belief systems or belief structures, competing commitments, internal conflicts. There are a lot of things that can be the root causes of people's mind challenges.

Brian Webb:

When you talk about conflicting conclusions, is that akin to conflicting wishes? I was once taught that I read Jean Chatzky's book called The Difference. She's a financial analyst on TV. And she talks about why do people not achieve their financial goals or their health goals? And she brought up the fact that it's because all of us, we have conflicting wishes. So yes, someone thinks of themselves. Yes. I want to save for my future, but I also want to enjoy my life today and go buy myself something nice. Does that play a part in the therapy that you're providing to people?

Erin Pheil:

Yeah. Sometimes when we can uncover what we call competing commitments, we'll find that different parts of our mind want different things and we're often not aware of it. So as an example, there was an entrepreneur I worked with just this week and he was feeling very stuck and he was finding that he wasn't doing what he needed to do to move his business forward. And he could not for the life of him, figure out why. He kept going to kind of, seminars and business-building workshops and working with a mentor. But he just could not bring himself to move forward and take action. And he didn't know why. And so what he found was that we found quite a few kind of competing commitments. And what was really interesting is we found that he kept beating himself up. And at the end of the day, his true goals, he wanted to accept himself and love himself and he wasn't.

Brian Webb:

Wow.

Erin Pheil:

And as we got into a conversation, what we uncovered is that part of him had a fear that if he loved himself, if he accepted himself, if he said he was okay with himself, that would completely prevent him from moving forward. Part of him was absolutely convinced that if he was okay with himself, he would have no more desire to change or improve or grow. So here he is wanting to accept himself and another part going, you can never accept yourself because then you won't move forward. And it was keeping him in a double bind because he wasn't moving forward because he was beating himself up.

Brian Webb:

That's fascinating. Oh my goodness.

Erin Pheil:

Right.

Brian Webb:

Wow.

Erin Pheil:

And he had no idea of this conflict until we were able to kind of go in and gently explore this. Well, of course, he couldn't move forward. Of course, he was absolutely frozen because this part of him, this hidden part underneath absolutely was terrified that if he was okay with himself, he would lose everything and he would just never move forward. And so when you can uncover these double binds, these mental knots, these competing desires and commitments that we have, suddenly bringing that awareness to your mind allows us to get unstuck versus here's another tool or let's map out your schedule for the week when these really deeper elements are kind of sitting below the surface powering you and keeping you stuck.

Brian Webb:

Do you find that, let's just take this particular client or these philosophies, these conflicting kind of philosophies. Were they self-imposed or was it a learned philosophy from his upbringing?

Erin Pheil:

Oh, I mean, everything is learned, right?

Brian Webb:

Yeah. Okay.

Erin Pheil:

We pick these things up from somewhere in our life, whether we see things modeled by people that we respect. We learn things in business classes, and courses, and books, or school that we feel are true. Or we subconsciously absorb them when we're little kids.

Brian Webb:

Yeah.

Erin Pheil:

We pick these things up from somewhere. Oftentimes they do come from childhood, but then those things can clash with what we learn later on in our adult lives.

Brian Webb:

I would imagine that there's different ways that people can find themselves feeling stuck, whether it be their career, or their income, their relationships. What are a couple of those? And what advice do you typically find in yourself giving to your clients? I'm curious.

Erin Pheil:

Okay. Let's break this down into two different questions to make sure I can give you solid answers here. So the first question is where are different areas in life that people find themselves feeling stuck? Is that correct?

Brian Webb:

Well more so. I think what I'm asking is not where do they find themselves in life feeling stuck, but what are some of the common reasons that people get stuck?

Erin Pheil:

Oh, why do people get stuck? Gotcha. Gotcha. So what we find so often, assuming that again, assuming there's not something going on in the body or the nervous system and people are feeling like they can't move forward, we often find that people are experiencing counterproductive thoughts, counterproductive emotions, and counterproductive actions or lack of actions because of what they believe to be true. So often our beliefs are running the show. They're like these lines of code and programming that are determining how we show up every day. I always laugh and give an example of like, if you believe that cats are dangerous and you go out for a walk and you see a cat, that's going to impact the thoughts that you have when you see the cat, that's going to impact how you feel when you see the cat, that's going to impact the actions you take when you see the cat. All of those things, your entire experience around a cat can be influenced by a belief.

Brian Webb:

Yeah.

Erin Pheil:

And we have so many beliefs, conflicting beliefs, and beliefs that we picked up when we were younger and they truly do... We walk around going, no, I have full control over everything. And our conscious mind does, but our subconscious mind where these beliefs and the programming exist really are running 90% of our decisions and our choice and our actions as we go throughout our day. So you can imagine what say a leader or an entrepreneur might experience if they have a simple belief like asking for help makes me look weak and they're committed to looking like a strong leader for their team.

Brian Webb:

Right.

Erin Pheil:

How that's going to impact what the they do and don't do over the course of a month, regardless of the advice they get or how great their team is. So these unique lines of code that we each have that are all slightly different, are running the show. So to circle back to your question, what are some of the reasons people get stuck? So often times we find that their beliefs, which are sometimes hidden from their awareness, are running the show in that they have problematic or limiting beliefs that are keeping them stuck in loops and ways of being that aren't serving them.

Brian Webb:

I've had the good fortune to have many mentors in my life, many of which, by the way, never have known that I'm alive. They're people I've not even met. One of those in a huge way, his name was Jim Ron, and many people in the audience may have heard of him. He's actually passed away, broke my heart when it happened. But he said, more than once he says the duck has to fly south every winter because it's in the genetic code and the duck cannot disobey his genetic code. Right. He said, but we as human beings, we can change our minds today and move in a completely different direction tomorrow. And I feel like it's a little bit what you're saying to us today. How realistic is it for someone to experience a permanent lasting change in behavior in just a few months, especially if they've been with a therapist for a decade and they have been to all of Tony Robbins's events? Speak into that, if you don't mind.

Erin Pheil:

Sure. We see it. We see it a lot. Before I got into this work, I never would've believed it myself. I started therapy when I was a little kid.

Brian Webb:

Wow.

Erin Pheil:

I used to come home crying from school as a seven-year-old and just be inconsolable. And my parents started sending me to therapy just as a young kid. So I have done that route, therapy, and coaching off and on for so many years. It always felt frustrating because I would talk with someone, but nothing ever felt like it really changed or really shifted. It just felt like I was going to vent to someone. And that was my experience. I know there's a lot of really great therapists and coaches and experts out there, but I know that for many of us change feels like it's out of our reach. And yet when I started getting into this type of work, into the work of transformation and rapid transformation, which even three months compared to 20 years is quite quick.

Brian Webb:

Sure.

Erin Pheil:

We see people change. We see people in a matter of months come in with challenges, and fears, and ways of being, and harsh inner critics, and inability to move forward and perform. And after, within a few months time, three months, sometimes four or five, but it was in a matter of a couple of hours a week, we watch people shift. And we've gone back to our original clients from years ago, and asked them, Hey, how is the problem, the challenges that originally worked on, are they still gone? And the answers are, it's an overwhelming yes.

Erin Pheil:

When you pull out the challenges that you're dealing with and you pull out the root causes, right, you pull the seed of the weed instead of chopping down the flower every time, you really can have something go away and stop holding you back for the long term. Now, this doesn't mean you won't have a bad day, or you'll never have a negative thought, but these challenges no longer hold you back. And we see it day in and day out, and you can look at our results page and see just the hundreds of people who have had that very experience. It is absolutely possible.

Brian Webb:

Wow. Let me ask you this. Would you mind, would you be comfortable sharing an example of someone who you've worked with, who they thought nothing would work for them. Right. But they've experienced the transformation you've been talking about today. Do you mind sharing an anonymous example of course?

Erin Pheil:

Sure. Absolutely. We worked with an entrepreneur who was building a number of different online communities, and each of her communities had thousands and thousands of members. She was working with a mentor who was giving her guidance on how she was to scale her business. She was told that she needed to begin promoting herself, being on podcasts, being on interviews, and doing more PR work. And she was also told, Hey, it's time you start letting go of some of your work because you're doing work that you really should have more of an assistant and a team doing for you. You're too busy for what you're doing. So this woman needed to delegate more. And then also start being seen as the leader of her company.

Brian Webb:

Okay.

Erin Pheil:

And I think about four or five, six months passed, and she realized that she hadn't done any of it. She kept procrastinating. She kept avoiding. She was getting opportunities to speak and somehow kept turning them down. Something would always come up.

Brian Webb:

Okay.

Erin Pheil:

And she wasn't building her team. So what ended up happening is we worked with her for a couple of months and she picked up the phone one day and called me and she's like, Erin, you'll never guess what. I said, what? She's like, I am a delegating machine now. I've brought a couple of people onto my team. I'm no longer terrified. I can let go of some of this control,

Brian Webb:

Wow.

Erin Pheil:

And it feels amazing. And also I've started saying yes to all of these PR and media opportunities. I've been in the Washington Post. I've been in the, she was in Entrepreneur Magazine. She was in the Huffington Post. She was in a number of different, really big media outlets for the work that she was doing with Facebook. And it was absolutely beautiful. She said it's been easy. It's been fun. I'm going live on Facebook and social media multiple times a day.

Brian Webb:

Wow.

Erin Pheil:

The fear of being seen is just gone. And it was like I was talking to a different person and she was just so vibrant. So someone who had been putting this off and weeks, and weeks, and weeks, and weeks, and weeks with no movement suddenly came around and was like, this is enjoyable and I'm loving it and the fear's gone and I'm just taking off. And thank you so much. So that was a fun example.

Brian Webb:

One, thanks for being here. I feel like this has been a therapy session for me today too. I feel like I should be lying on a sofa somewhere. And I always feel like I get to learn and glean from every guest I have on. And you have been no exception. So one, thank you for the impact that you're having in the world. Because clearly, you're just helping so many people. And tell the audience that wants to learn how to find you, where's the best place to connect with you, learn more about your services that you provide. Where is the best place for them to do that?

Erin Pheil:

Sure. Best place is definitely our website, mindfixgroup.com. We have a free training. We have a long results page where you can see what's possible. We have case studies and if anyone wants to reach out, they're welcome to either apply or learn more just about what we do. I'm also available on Facebook, on social media. I post regularly about work with our clients what's possible, latest findings, and thoughts. And I'm the only, I believe Erin Pheil on Facebook at this time.

Brian Webb:

Ah, okay. Good to know. Oprah made Dr. Phil famous. I think that you should be the Dr. Pheil and we should start having a segment of the podcast so we can give the world therapy through the podcast. Right. See there. Well, thank you so much for being here, Erin. You've made a big difference today. I'm just so grateful that I got to spend time with you today.

Erin Pheil:

Awesome. Thank you for having me.

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